Demi-Permanent Haircolor
#Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine.
Instructions for Use:
Mix one part Demi-Permanent Color Crème with two parts #mydentity Demi-Permanent Developer 6V (1:2)
Process for 5-25 minutes
For more opaque coverage, mix 1:1
#Big9
#Hairbesties, this is unlike any lightener you’ve ever used! I named it #Big9 because it lifts up to 9 levels in a single application! I can’t wait for you to try it!
Product Features:
Lifts up to 9 levels in a single application – NO HEAT REQUIRED
Versatile formula for precise and global application techniques
Delivers superior conditioning during the lifting process
Protective crème base soothes the scalp & reduces sensitivity
Moisturizing agents for optimal protection during & after the lifting process
Instructions for Use:
Mix well 1:1½ with #mydentity @Guy_Tang Developer for global consistency; 1:1 for precision foil or retouch application
On-scalp application: Up to 20 Volume; Off-scalp: Up to 40 Volume
Apply to dry hair
Process for 20-45 minutes
Additional heat is not required
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Permanent Haircolor
#Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine.
Instructions for Use:
Mix one part Permanent Color Crème with one part Developer 10-40V (1:1)
Process for 30 minutes — up to 40 minutes for gray coverage
Direct Dye VIBRANT PASTEL
#Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy up to 25 shampoos. All shades fade true to tone.
Instructions for Use:
No developer required
Apply Direct Dye to dry hair and process for 20 minutes
For increased vibrancy and animation, use medium heat
For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang #Big9 Creme Lightener prior to application
Dual Booster COLOR MAX
Dual Booster COLOR MAX for impact color effects. #Hairbesties, I named these shades “Dual Booster” because you can use in two ways – for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
Instructions for Use:
Direct Application:
Apply required amount of Dual Booster directly on pre-lightened, dry hair.
Can be mixed with Permanent or Demi-Permanent Developer (6-40V) for desired consistency.
Process for 20 minutes.
To enhance any #mydentity Permanent or Demi-Permanent shade – add Dual Booster into formation; no extra Developer needed. Process according to your Permanent or Demi-Permanent formulation.
Super Power Direct Dyes
Size: 3oz | 85g
Product Features: #Hairbesties, our Super Power™ Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power™ Direct Dyes can be intermixed with each other to create endless possibilities.
Instructions for Use: #Hairbesties, I recommend wearing suitable gloves to prevent staining. Do not mix with Developer. Apply color to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, I recommend pre-lightening the hair with #mydentity @Guy_Tang Lightener prior to application.
#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
